My professional journey started in a London advertising agency and has seen me work in leadership roles across four countries, leading creative agencies owned by three Holding companies and across virtually any category, spanning national strategies, finance, human foods and pet foods, property and cars.

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I’ve always been fascinated by the irresistible power of innovation and creative thinking to re-shape our own realities and to transform any kind of business. ​In recent years I’ve mentored many early-stage companies and more formally consulted a variety of scale-ups, as well as being an angel investor and co-founder in a few ventures. Applying my passion for developing brand potential I became a partner in a VC start-up combining investing with its own entrepreneurial activities. This gave me new perspectives on what can make a company interesting to very different categories of investor. What I saw first-hand is that a surprisingly high percentage of potentially great companies are hampered by almost invisible brands and a complete lack of marketing. I aim to redress that.